Product Update: Autosave, Edit Approvals and Studio Support Tickets
A round up of what has shipped for studios recently. Most of it comes directly from things studios told us were awkward.
Campaigns now autosave
The campaign form previously had a Save Draft button, which meant that closing a tab or losing connection at the wrong moment could cost you a half filled form. That button is gone. The form now saves as you work, keeping a copy on your device so it survives the browser closing, and writing to your account once the campaign has enough detail to exist as a draft.
If you go offline mid edit, the indicator says so and your work is kept locally until the connection returns, at which point it syncs.
Edits to live campaigns now go through approval
This one is a deliberate constraint rather than a convenience.
Once a campaign is live, creators are making content against its terms: the rate per thousand views, the minimum view threshold, the submission limits and the guidelines. Changing those terms underneath work that is already in progress is unfair to the creators doing it, and it damages trust in every campaign on the platform.
So a live campaign can no longer be edited directly by a studio. You can request a change, with a written reason, and it goes to NIWO for approval. The campaign keeps its existing terms until the change is approved, so nobody is ever mid campaign on rules that moved. Draft and in review campaigns are unaffected and stay fully editable.
Campaigns that have not gone live yet can also now be deleted outright, which was not previously possible. A campaign creators have already submitted to cannot be, for the same reason.
Support tickets
The Support page in the studio console now opens real tickets rather than pointing you at an email address. You write a ticket, it reaches the NIWO desk, and replies come back in the same thread on that page. Tabs show what is waiting on us and what is waiting on you.
Email to contact@niwo.site still works and reaches the same team.
Asset links reach creators properly
Trailers, video assets and resource links entered when a campaign is created now appear on the campaign page for both sides. Studios can edit them after the campaign is live, and creators see them as separate, copyable links rather than having to ask where the footage is.
This closes a gap where a studio would supply a cloud folder during setup and creators would never see it.
Reporting and billing reflect real numbers
The Billing, Reporting and NIWO Credits sections now compute from your actual campaigns rather than showing placeholder figures. Credits count committed budget across every campaign including drafts and campaigns in review, less what has been approved and paid to creators.
CSV exports from the Reporting section are now entirely in English, including platform and status columns, which previously exported the values as the creator side stores them.
Creator payouts
Creators now see a clearer payout page: real figures for what they have earned and what is pending, a stated expectation that payment normally lands within thirty days of a submission being approved, and a note that NIWO can only pay creators once a campaign's funds have been received from the studio.
On the NIWO side there is a matching view of approved totals per creator, so the desk and the creator are working from the same numbers.
If any of this changes something you had built a process around, tell us through the Support page and we will work it out with you.
Run a campaign in China
Set a budget and a rate per thousand views. Creators on Douyin, Bilibili and Rednote make the content. You pay for the views that land.
Keep reading
How to Market a Game in China: A Practical Guide for Western Studios
A practical guide to marketing a game in China: which short form platforms matter, how creator content actually drives wishlists, and what Western studios usually get wrong on the first attempt.
ComparisonPerformance Based Campaigns and Flat Fee Sponsorships: Choosing a Model
An even handed comparison of performance based creator campaigns and flat fee sponsorships for game marketing, including where each model is the better choice.