夺轨战
Enginefall
Red Rover Interactive · Playtest and Steam Next Fest · June 2026
Bilibili 哔哩哔哩
Douyin 抖音
Rednote 小红书Get Chinese players aboard before the playtest
Enginefall, known in China as 夺轨战, is a session based survival game where players live aboard their own trains and raid colossal Titan Trains for resources. Ahead of its June playtest and Steam Next Fest, Red Rover Interactive wanted Chinese players to know the game existed, try the playtest and wishlist it, both on Steam and on Heybox (小黑盒), the PC gaming community Chinese players use to follow upcoming releases.
Many midsize voices on every platform
Instead of betting on one or two big names, the campaign spread across many midsize creators on all three platforms, each posting in their own voice. Bilibili carried long form showcases and analysis for core PC players. Douyin carried short, punchy cuts of the train raids. Rednote carried playtest and demo notes.
The studio also posted its own video on Bilibili, a special letter to Chinese players, which became the best liked video of the month.
1.7M+ views and 100K+ Steam wishlists
The campaign reached 1.7M to 2M views across the three platforms, 1.27M of them verified views on Bilibili. Enginefall passed 100,000 wishlists on Steam and collected 21,000 more on Heybox.
On Bilibili, creator videos drew 39.9K likes, 13.3K favourites, 1,137 bullet comments (danmaku) and 1,847 comments. Beyond Bilibili, 23 posts on Douyin and Rednote added roughly 14.7K likes. The top single video, 林永季's Snowpiercer style showcase, passed 276K views.
Midsize creators drove reach
Top Bilibili videos by viewsThe official special letter to Chinese players: 4,456 likes on 52K views, an 8.5% like rate.
影佑's "will it blow up?": 107 comments and 173 bullet comments.
杨先森Leon: 2,958 likes on 117K views.
Skeptical titles ("缝合怪", "能火吗") still converted to large audiences. Controversy angles earned reach without turning sentiment negative.
By platform
Bilibili verified, Douyin and Rednote estimated from likes| Platform | Views | Engagement | Comments |
|---|---|---|---|
| Bilibili 哔哩哔哩 |
1.27M · 842K from 36 videos | 39.9K likes · 13.3K favourites · 1,137 bullet comments | 1,847 |
| Douyin 抖音 |
360K to 700K views | 16,417 likes across 16 videos | n/a |
| Rednote 小红书 |
70K to 100K views | About 1.0K likes across 6 relevant notes | n/a |
Creator posts beyond Bilibili
23 posts, about 14.7K likes| Platform | Creator · post | Engagement | Est. views |
|---|---|---|---|
| Douyin | 游戏老冰棍 · 雪国列车搜打撤 (01:54) | 5,548 likes | 111K to 277K |
| Douyin | 玩游戏的阿涵 · playtest feature | 3,099 likes | 62K to 155K |
| Douyin | Bone骨头碎片 · 铁道飞车党 (01:57) | 2,882 likes | 58K to 144K |
| Douyin | Will游戏堂 · 复刻雪国列车 | 1,633 likes | 33K to 82K |
| Rednote | 浣熊game · 史上最逆天搜打撤 (video note) | 834 likes | 28K to 83K |
| Rednote | 引力游戏解说 · 免费开玩！列车版搜打撤 | 66 likes | 2K to 7K |
| Rednote | 忘忘仙贝 / 毛哥哥dayz / will游戏堂 · playtest and demo notes | 115 likes combined | 4K to 12K |
浣熊game is the one true cross platform creator
Top four on Bilibili (82K views), the breakout Rednote note, plus Douyin (331 likes) and Weibo posts. The natural first partner for the next beat.
Long form critique exists on Douyin
荒瘾's 36 minute review called the idea good ("玩法创意不错") but flagged a deep sense of loss ("深深的失落感") at losing loot: the same stability and stakes point raised in Bilibili comments.
Featured videos
What the creators made
「雪国列车」 林永季
Snowpiercer style showcase · 1,913 likes · tagged 夺轨战 and 新品节 · the largest audience of the campaign
「搜打撤 总算做出点新意了」 杨先森Leon
"Extraction shooters finally did something new" · 2,958 likes · 129 danmaku · 79 comments
「史上最强缝合怪」 大超热线
3,512 likes · skeptical title, strong engagement
「给中国玩家的特别来信」 Official
4,456 likes · 265 comments · the best liked video of June
Bring your game to Chinese players
NIWO connects game owners with creators on Douyin, Bilibili and Rednote, and charges on views delivered.