Core concepts
Budget, rate & rewards
Three numbers decide how a campaign behaves: the budget, the reward rate, and the cap on what any single creator can earn.
One fixed total, split clearly
The budget you enter is your total campaign spend. The niwo platform fee is deducted from it; the remainder is available for verified creator rewards.
| Item | Example |
|---|---|
| Total campaign budget | $5,000 |
| Included platform fee (25%) | $1,250 |
| Creator rewards allocation | $3,750 |
The fee is 25% below $10,000 total, and 20% from $10,000 to $24,999.99. Totals from $25,000 require an agreed custom quote. The fee applies once to the total, rather than band by band. Existing paid campaigns retain their agreed amounts.
Creator CPM rewards, payout caps and remaining funds are measured against the creator allocation. Unspent creator allocation returns as studio credit when a campaign ends; the platform fee is not returned.
Funding
Totals from $100 to $2,000 inclusive can be paid directly through the linked Stripe account. For larger totals, book a call with Simon and follow the campaign’s bank-transfer link for CRISPY PETALS HK LIMITED. A campaign goes live after niwo confirms payment and approves it.
Reward rate
The rate is what a creator earns per 1,000 qualifying views. New campaigns share a $2 default CPM for Douyin and Rednote, with a $4 Bilibili default. You can adjust these campaign rewards. The rate is the main lever on how attractive the campaign looks next to everything else open at the same time.
Set it too low and strong creators skip it. Set it very high and the budget empties before many creators have had a chance to post.
Caps that protect the campaign
| Setting | What it does |
|---|---|
| Max payout per creator | Stops one creator absorbing the whole budget on a single breakout video, so the campaign spreads across more channels. |
| Submissions per creator | Between 1 and 10 videos. Higher numbers suit longer campaigns and creators who post frequently. |
| Minimum views to qualify | Views below this floor earn nothing, which keeps the budget away from posts that never reached an audience. |
How the budget empties
Rewards are allocated as views accumulate, first come first served, checked regularly through the campaign rather than settled once at the end. When the budget is gone, tracking continues for a while so you can still see the long tail, but no further rewards are earned.
Top up before you run dry, not after. Content that is already live keeps gathering views. If you add budget after the pool empties, some of it is claimed by videos that were published days ago rather than motivating anyone to make something new.
Creators are paid in RMB
Campaign budgets are denominated in US dollars for studios. Creator earnings are paid in RMB, to 微信, 支付宝 or a bank card, within 15 days of your payment arriving. niwo pays creators only after it has received your payment for that campaign, so a late or partial payment delays or reduces what creators are owed for it. Conversion is handled by niwo — you are invoiced once, in dollars.