Core concepts
How submissions work
Creators publish to their own accounts first, then submit the link. Nothing is routed through an approval queue before it goes live.
What counts as a qualifying view
A submission earns on views that NIWO can verify on the published post, above your minimum-views floor, within the campaign window. Views are read from the creator's linked accounts automatically — no screenshots, no self-reporting.
Platforms
| Platform | Notes |
|---|---|
| 抖音 (Douyin) | The largest short-video audience in China, and usually the volume driver on a campaign. |
| B站 (Bilibili) | Skews toward gaming audiences who watch longer and comment more. Strong for depth over raw reach. |
| 小红书 (Rednote) | Discovery-led and increasingly active for cozy, creative and lifestyle-adjacent games. |
You choose which platforms a campaign accepts. A creator who posts the same edit to more than one has each post tracked, subject to your submission limit.
Why there is no pre-approval
Pre-approval is what makes traditional campaigns slow and expensive: every video waits on a reviewer, revisions cost days, and creators optimise for what will clear the client rather than what their audience wants to watch.
NIWO moves the control earlier — into your guidelines — and keeps a remedy for afterwards in flags and appeals. Most campaigns never need to flag anything.
Bonus batches
When a creator has used their submissions and is performing well, you can grant them an extra batch rather than raising the limit for everyone. It is the precise tool: reward the channel that is working, without re-opening the campaign to volume you did not plan for.
A useful habit: check the top three creators mid-campaign and decide whether a bonus batch is better value than raising the rate across the board. It usually is.