Core concepts

Who NIWO creators are

NIWO is not an open sign-up. Creators apply, are reviewed, and only then can join campaigns.

Vetting

Applications are checked for real audiences on 抖音, B站 or 小红书, genuine gaming content, and posting history that suggests they will actually deliver. The point of the bar is that when you open a campaign, the people who join it are people you would have been willing to approach individually.

Follower count is not the filter

Most campaigns carry no follower minimum. On short-video platforms, distribution is driven far more by whether a specific video works than by how many people already follow the account. A 20,000-follower creator whose edits land can out-deliver a 300,000-follower channel whose audience does not care about your genre.

You can set a minimum on campaigns where it genuinely matters, and it is shown on the campaign listing.

Joining is interest, not a commitment

A creator joining your campaign has said "this looks like something for my channel". Some join to get a key and decide afterwards that the game is not right for their audience. That is working as intended — you would rather they walk away than post something forced.

The number that matters is submissions, not joins.

What creators keep

Creators own the content they make. NIWO does not take a licence to their videos, and neither does your campaign by default. If you need usage rights for your own channels, ask for them explicitly in the campaign resources and treat it as a separate arrangement.